Ask an Art Director w/ Danielle Sayer  — Program Description

In an industry that's often about who you know and what you know...this is our effort to level the playing field. 

On Friday, May 6 2022 at 1:00-2:00 p.m. EDT, Ecru will host a free online talk and Q&A with Danielle Sayer, Deputy Art Director of Reader's Digest Canada and Sélection magazines.

Danielle will break down how they hire photographers and illustrators, and the process of working with an art director from initial outreach to completing an assignment for a print magazine.

This is an online talk that is FREE with RSVP. BIPOC registrants are prioritized.

Ask an Art Director is a series of free online talks with decision makers in creative industries, demystifying industry knowledge around hiring practices, pay, and freelancing.

*Tickets are limited. There is an option for Donation where funds will go towards future free/low-cost Ecru programming for marginalized creatives.

Zoom meeting link will be released to attendees on event date.

  • How to reach out to an art director
  • The process of pitching and completing an editorial photography assignment
  • What an editorial art director looks for when commissioning artists
  • How to make your portfolio stand out


  • Emerging visual artists. Samples discussed focus on photography and illustration, however the business practices covered are applicable to multiple disciplines including photography and film.
  • Full-time visual arts workers wanting to transition into freelancing
  • Current freelancers in visual arts interested in taking on more editorial assignments

Danielle Sayer is a graphic designer and deputy art director at Reader's Digest Canada and Sélection magazines. She has previously worked in packaging design and as managing designer for independent magazine WORN Fashion Journal. Danielle is based in Montréal and crochets in her spare time.


Pam Lau is an independent photographer based in Toronto and Montréal. Pam is a recipient of the Applied Arts Young Blood Photography Award and has been named one of five photographers to watch in a 500px spotlight on Asian Heritage Month. Ambassador for Canon Canada and co-founder of Ecru. | @pamelaloud

Jimmy Vi is a Film and Creative Director based out of Toronto. Jimmy has worked with clients from Nike, Footlocker, and Sony, to independent artists and labels. He is the co-founder of Ecru; an organization supporting marginalized creatives. | @jimmyvi


  • We are a grassroots initiative supporting emerging creatives, founded by self-taught and self-employed photographers and directors.
  • We recognize the financial, institutional, and cultural barriers of breaking into creative industries because we’ve experienced it firsthand.
  • We know that formal training is not the only indicator of experience and talent.
  • We understand that representation in casting talent but not in decision-making roles and crew is merely tokenism.
  • We have had enough of “listening and learning” and want to see actionable change.
  • We believe in connection and community over competition. |

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